Demo automation
Demo creation software — especially interactive demo software — can help you replicate your product's UI and create interactive walkthroughs in less than an hour. It comes with features like click-and-drag video editing options, AI voiceovers, and prebuilt templates that help you create high-quality product demos without writing code.
In-depth demo analytics
Demo creation software also comes with built-in reports on engagement rate, not to mention options to add CTAs and lead collection forms at high-engagement points in the demo. Plus, they also integrate with other marketing and analytics tools so you gain insights into your audience and optimize your demos.
Personalization capabilities
The main goal of any product demo is to help would-be customers recognize your product’s value. Demo creation software — with features like dynamic variables and branched narratives — can help you create semi-custom experiences that address the pain points of different buyer personas in a single demo.
When do video demos work best?
Video demos are a great way to highlight new features on social media — especially with LinkedIn releasing a new TikTok-like video feed. And if you upload your video demos to YouTube, you can also tap into Google’s search traffic.
Features to look for in video demo creation software
A browser extension that lets you record your screen and camera so you always have the option to add original voiceovers — not just AI ones
AI-powered personalization capabilities so you can add the buyer’s name to the video or set up dynamic video landing pages for different ICPs and use cases
Customizable thumbnails that allow you to create animated video previews with GIFs, stickers, and other micro-interactions
Video analytics such as total views, aggregate attention spans, and such to measure your demo’s performance
Video actions like lead capture forms and call-to-actions (CTAs) to nudge users toward the next step
Interactive demo creation software
While clickable product prototypes have been around for the last decade, interactive demo software helps you automate this process by adding clickable hotspots to your screen recordings.
There are two types of interactive demo software — media-based and HTML-based — and though both of them help you create clickthrough demos, the level of customization offered differs.
Media-based interactive demo software: These tools allow you to add a recording or screenshots of your product’s UI to create a clickable prototype of your product in minutes.
HTML-based interactive demo software: Here, the tool clones your product’s HTML code, allowing you to add custom code and variables for deeper personalization.
When do ‘clickable’ interactive demos work best?
Interactive demos can be seamlessly integrated into your website, product, or even review platforms like G2, empowering self-serve customers (or those in the early stages of their research) to explore your product at their own pace.
They can also be used as a ‘leave-behind demo’ — something you can add to your sales follow-up emails to engage buyers, or as part of your onboarding email sequences if you’re a product-led growth company.
Features to look for in video demo creation software
The ability to add interactive elements like clickable buttons, pop-ups, hotspots, and other micro animations.
Branched (or choose your own adventure) narratives that enable users to follow different product journeys based on their previous interactions.
AI voiceovers that allow you to add synthetic voices in multiple languages and tones.
Chapters, checklists, or progress bars to create a clear progression through the demo and guide users from one step to the next.
Mobile compatibility so your demos are optimized for viewing on smartphones and tablets
Live demo (or sandbox) creation software
A subcategory of the interactive demo software, here you create a fully simulated product experience that’s called a sandbox. These environments are designed to replicate your product, allowing users to explore and interact with it in a controlled setting. They come with pre-configured data and are isolated from the production environment, preventing users from accidentally affecting live data.
And the best part — some of these tools can be connected to a set of product accounts so you generate 'always current' sandbox environments with a click. However, they’re a lot more expensive than simple interactive demo software or video demo software.
When do ‘sandbox style’ interactive demos work best?
Sandbox environments are particularly useful for complex products (like billing systems) or those that require significant data to demonstrate value (analytics tools).
Funnel-wise, sandbox environments are well-suited for mid-market and enterprise customers, particularly those with complex buying processes involving multiple stakeholders and extended sales cycles.
Features to look for in video demo creation software
No-code/Low-code product integration so you don’t have to depend on engineering resources to create product accounts or build sandboxes.
AI-generated datasets that are realistic (and without PII data) so you simulate real-world use cases without compromising individual privacy.
Option to demo integrations so buyers can get a full picture of your product’s capabilities and how it sits within their existing tech stack.
Personalization capabilities like dynamic variables and custom datasets to better relate to different ICPs.
1. Layerpath — for one-click interactive and video demos
Layerpath is an interactive demo and video creation platform that allows you to auto-generate multiple product assets — interactive walkthroughs, videos, and help docs — from one screen recording.
As Layerpath allows you to create high-converting clickable and video demos in under 30 minutes (and without any design or coding expertise), it’s a great option for small teams or individuals looking to scale demo production with quick, low-effort demos.
Here’s how it works:
Record your product: Use Layerpath's Chrome extension to capture your screen and record your interactions with your product.
Let AI do the work: Layerpath's AI engine will automatically generate an interactive walkthrough, video, and help doc based on your clicks.
Customize your demo: Add interactive elements like zooms, pans, hotspots, AI voiceovers, annotations, and pop-ups to tailor your demo to your specific needs.
Distribute your demo: Share your demos on social media or email using custom links or embed them on your website and other channels like G2 using the IFRAME code.
You can also download both the interactive and video demos as a video (up to 4k video quality and 30FPS framerate) or a GIF. And once your audience starts interacting with your demos, you can come back to the Layerpath Analytics Dashboard for in-depth demo-specific and lead-specific metrics.
Features that stand out
One recording, multiple assets: Generate interactive product tours, videos, and help docs from one screen recording
Interactive elements: Add hotspots, pop-ups, annotations, and a variety of micro animations with Layerpath’s drag-and-drop editor
AI voiceovers: Choose from a variety of AI-generated voiceovers in 12+ languages and 6+ styles to make your demos more engaging
Branched tours: Let prospects choose their product journey (and reach their AHA moment faster) with conditional narratives
Lead capture forms: Add a form to the end of your demo to collect lead information and initiate follow-ups
Demo playlists: Group demos into different collections to make it easier for prospects to find the demo they need
Navigation bar: Give your audience more control by letting them jump to specific sections of your demo.
Layerpath’s pricing
Layerpath provides a free plan that supports up to 3 projects. It also provides two paid plans:
Professional: $39 per month
Growth: $59 per month
2. Walnut — for HTML-based interactive demos
If you’re an enterprise sales or presales team looking to create semi-custom, HTML-based interactive demos, then Walnut can be a good option for you. Simply record your screens using its browser extension and use its no-code UI editor to modify UI elements or add new ones.
And as Walnut is specially designed for sales teams, it comes with in-depth demo analytics and even allows you to embed Salesforce or Hubspot forms directly onto the demo to capture leads.
Features that stand out
Templatize popular demo flows so sales reps can quickly personalize them for prospects
Customize the look and feel of your UI elements by editing colors, text, and graphs or even adding new ‘smart’ objects like icons and images
Leverage Walnut’s OpenAI integration to generate demo scripts, annotations, and more
Qualify a prospect as warm or cold based on their demo engagement metrics
Walnut’s pricing
Walnut offers three paid plans:
Lite: $9,200 per year
Pro: $20,000 per year
Enterprise: Custom pricing
There is no free plan or trial available.
3. TestBox — for live product demos
TestBox is a live demo creation software that creates a live and integrated version of your actual product. Put simply, it pulls your product’s core functionalities from actual accounts — providing an authentic and up-to-date product experience. Your demos will never become outdated.
What makes TestBox quite unique is its AI-powered data generation capabilities. Simply tell the TestBox team the type of data your product needs, and they'll set up GPT-4 prompts to automatically generate datasets for your demos.
Plus, TestBox also builds custom integrations during the implementation phase (which is a 45-day period) so you can connect it to any tool in your tech stack.
Features that stand out
Link TextBox with your product accounts to demonstrate your core functionalities, integrations, and even how different pricing tiers work
Streamline your demo creation process by automatically updating your sandbox environments whenever your product UI changes
Personalize the demo environment with custom datasets that are relevant to a prospect’s business size and industry
Get in-depth analytics on how users interacted with your product such as what features they tried out and how long they used each feature
TestBox’s pricing
Testbox doesn’t offer a free plan or trial. Paid plans start at $38,000 per year for 15 users.
4. Reprise — for cloned sandbox environments
Unlike TestBox which sits on top of your live demo, Reprise clones your product’s frontend and backend code to simulate its core functionalities in a sandbox environment. It’s also one of few demo creation tools that supports offline access — so prospects can explore your demo even if they don’t have an internet connection.
And if you have a sales (or solutions) engineer or someone with technical skills on the revenue team, you can also use its features like Java Plugins (to customize the demo environment) or custom APIs (to push Reprise data to other tools).
Plus, it comes with a Chrome extension that allows you to record your screens and create clickable demos, so you can create both from one tool.
Features that stand out
Clone your product’s core functionalities and create a standalone demo environment without any engineering dependence
Set up a shared demo hub for your team to streamline your demo creation process and give everyone access
Automate follow-up workflows based on user behavior in your demos by integrating Reprise data with your CRM or marketing tools
Customize datasets by vertical, use case, and market segment so prospects can connect with your product’s USP
Reprise’s pricing
Reprise doesn’t offer a free plan or trial. You can contact their team for a custom quote.
5. Sendspark — for personalized video demos
Sendspark is a video demo creation tool is what Loom would be if it had automation and personalization capabilities. It allows you to record personalized videos and embed them directly in your emails — making it a great option for cold outreaches, sales follow-ups, and onboarding emails.
Sendspark offers two ways to personalize your videos:
Custom intros: Create personalized intros that lip-sync to a generic script, adding a personal touch to each video.
Customized landing pages: Tailor landing pages with your lead's profile details for a more relevant experience.
And as Sendspark integrates with most marketing and sales automation tools (plus LinkedIn), you can simply import a list of your contacts to auto-generate personalized videos and add them to your outbound sequences.
Features that stand out
Record both your screen and video to create quick product demos with voiceovers
Add custom video intros to generic videos to personalize them at scale — great for cold outreaches
Generate personalized videos in bulk by integrating Sendspark with your marketing or sales automation tool
Create custom landing pages for your videos with CTAs, lead capture forms, and calendar embeds
Track detailed viewer analytics, including who watched your video, how much they watched, and what actions they took (clicks, likes, and such)
Sendspark’s pricing
Sendspark offers four paid plans —
Solo: $49 per seat, per month
Team: $149 per team, per month
Scale: $499 per team, per month
Enterprise: Custom pricing
There is no free plan or trial available.