{"schema":"https://www.layerpath.com/schemas/public-document/v1","version":1,"id":"/learn/how-to-do-lead-scoring-in-hubspot","route":"/learn/how-to-do-lead-scoring-in-hubspot","canonical":"https://www.layerpath.com/learn/how-to-do-lead-scoring-in-hubspot","title":"How to Do Lead Scoring in HubSpot","h1":"How to Do Lead Scoring in HubSpot","description":"Master lead scoring in HubSpot with our comprehensive guide. Learn effective strategies to prioritize leads and boost your sales efficiency today.","archetype":"tutorial","blocks":[{"type":"heading","depth":1,"children":[{"type":"text","value":"How to Do Lead Scoring in HubSpot"}]},{"type":"paragraph","children":[{"type":"text","value":"This guide will help you through the step-by-step process of doing lead scoring in HubSpot. "},{"type":"link","href":"https://www.layerpath.com/buyers-guide/ai-sales-tools","children":[{"type":"text","value":"Lead scoring"}]},{"type":"text","value":" helps you prioritize leads for your sales team by assigning values based on their behavior and engagement."}]},{"type":"layerpathTour","sourceUrl":"https://share.layerpath.com/e/cmamlzt740068jv0dnwu30vib/tour","canonicalUrl":"https://share.layerpath.com/e/cmamlzt740068jv0dnwu30vib/tour","id":"cmamlzt740068jv0dnwu30vib"},{"type":"list","ordered":true,"items":[{"children":[{"type":"paragraph","children":[{"type":"strong","children":[{"type":"text","value":"Log in to HubSpot"}]}]},{"type":"list","ordered":false,"items":[{"children":[{"type":"paragraph","children":[{"type":"text","value":"Head to "},{"type":"link","href":"https://www.hubspot.com/","children":[{"type":"text","value":"hubspot.com"}]},{"type":"text","value":" and sign in to your account with admin access."}]}]}]}]},{"children":[{"type":"paragraph","children":[{"type":"strong","children":[{"type":"text","value":"Go to Settings"}]}]},{"type":"list","ordered":false,"items":[{"children":[{"type":"paragraph","children":[{"type":"text","value":"Click the "},{"type":"strong","children":[{"type":"text","value":"gear icon (⚙️)"}]},{"type":"text","value":" in the top-right corner to open your account settings."}]}]}]}]},{"children":[{"type":"paragraph","children":[{"type":"strong","children":[{"type":"text","value":"Navigate to Properties"}]}]},{"type":"list","ordered":false,"items":[{"children":[{"type":"paragraph","children":[{"type":"text","value":"In the left sidebar, go to "},{"type":"strong","children":[{"type":"text","value":"“Data Management” → “Properties.”"}]}]}]}]}]},{"children":[{"type":"paragraph","children":[{"type":"strong","children":[{"type":"text","value":"Search for ‘HubSpot Score’"}]}]},{"type":"list","ordered":false,"items":[{"children":[{"type":"paragraph","children":[{"type":"text","value":"Use the search bar to find the default "},{"type":"strong","children":[{"type":"text","value":"“HubSpot Score”"}]},{"type":"text","value":" property (this is where lead scoring happens)."}]}]}]}]},{"children":[{"type":"paragraph","children":[{"type":"strong","children":[{"type":"text","value":"Edit the Scoring Property"}]}]},{"type":"list","ordered":false,"items":[{"children":[{"type":"paragraph","children":[{"type":"text","value":"Click on “"},{"type":"strong","children":[{"type":"text","value":"HubSpot Score"}]},{"type":"text","value":"” and then hit "},{"type":"strong","children":[{"type":"text","value":"“Edit”"}]},{"type":"text","value":" to start adding your scoring criteria."}]}]}]}]},{"children":[{"type":"paragraph","children":[{"type":"strong","children":[{"type":"text","value":"Add Positive Scoring Criteria"}]}]},{"type":"list","ordered":false,"items":[{"children":[{"type":"paragraph","children":[{"type":"text","value":"Click "},{"type":"strong","children":[{"type":"text","value":"“+ Add criteria”"}]},{"type":"text","value":" under the "},{"type":"strong","children":[{"type":"text","value":"Positive"}]},{"type":"text","value":" section (e.g., \"Contact opened a marketing email\" → +5 points)."}]}]}]}]},{"children":[{"type":"paragraph","children":[{"type":"strong","children":[{"type":"text","value":"Add Negative Scoring Criteria"}]}]},{"type":"list","ordered":false,"items":[{"children":[{"type":"paragraph","children":[{"type":"text","value":"Use the "},{"type":"strong","children":[{"type":"text","value":"Negative"}]},{"type":"text","value":" section to subtract points (e.g., \"Bounced email\" → -10 points)."}]}]}]}]},{"children":[{"type":"paragraph","children":[{"type":"strong","children":[{"type":"text","value":"Save and Use It in Filters or Workflows"}]}]},{"type":"list","ordered":false,"items":[{"children":[{"type":"paragraph","children":[{"type":"text","value":"Click "},{"type":"strong","children":[{"type":"text","value":"Save"}]},{"type":"text","value":", and now you can use this score in "},{"type":"strong","children":[{"type":"text","value":"smart lists"}]},{"type":"text","value":", "},{"type":"strong","children":[{"type":"text","value":"workflows"}]},{"type":"text","value":", or "},{"type":"strong","children":[{"type":"text","value":"sales qualification filters"}]},{"type":"text","value":"."}]}]}]}]}]}],"tours":[{"type":"layerpathTour","sourceUrl":"https://share.layerpath.com/e/cmamlzt740068jv0dnwu30vib/tour","canonicalUrl":"https://share.layerpath.com/e/cmamlzt740068jv0dnwu30vib/tour","id":"cmamlzt740068jv0dnwu30vib"}],"plainText":["How to Do Lead Scoring in HubSpot","This guide will help you through the step-by-step process of doing lead scoring in HubSpot. Lead scoring helps you prioritize leads for your sales team by assigning values based on their behavior and engagement.","https://share.layerpath.com/e/cmamlzt740068jv0dnwu30vib/tour","Log in to HubSpot Head to hubspot.com and sign in to your account with admin access.\nGo to Settings Click the gear icon (⚙️) in the top-right corner to open your account settings.\nNavigate to Properties In the left sidebar, go to “Data Management” → “Properties.”\nSearch for ‘HubSpot Score’ Use the search bar to find the default “HubSpot Score” property (this is where lead scoring happens).\nEdit the Scoring Property Click on “HubSpot Score” and then hit “Edit” to start adding your scoring criteria.\nAdd Positive Scoring Criteria Click “+ Add criteria” under the Positive section (e.g., \"Contact opened a marketing email\" → +5 points).\nAdd Negative Scoring Criteria Use the Negative section to subtract points (e.g., \"Bounced email\" → -10 points).\nSave and Use It in Filters or Workflows Click Save, and now you can use this score in smart lists, workflows, or sales qualification filters."]}