---
title: "How to Do Lead Scoring in HubSpot"
h1: "How to Do Lead Scoring in HubSpot"
description: "Master lead scoring in HubSpot with our comprehensive guide. Learn effective strategies to prioritize leads and boost your sales efficiency today."
route: "/learn/how-to-do-lead-scoring-in-hubspot"
canonical: "https://www.layerpath.com/learn/how-to-do-lead-scoring-in-hubspot"
---

# How to Do Lead Scoring in HubSpot

This guide will help you through the step-by-step process of doing lead scoring in HubSpot. [Lead scoring](https://www.layerpath.com/buyers-guide/ai-sales-tools) helps you prioritize leads for your sales team by assigning values based on their behavior and engagement.

### Interactive Layerpath tour

Canonical tour: https://share.layerpath.com/e/cmamlzt740068jv0dnwu30vib/tour

Tour id: cmamlzt740068jv0dnwu30vib

1. **Log in to HubSpot**
   
      - Head to [hubspot.com](https://www.hubspot.com/) and sign in to your account with admin access.
2. **Go to Settings**
   
      - Click the **gear icon (⚙️)** in the top-right corner to open your account settings.
3. **Navigate to Properties**
   
      - In the left sidebar, go to **“Data Management” → “Properties.”**
4. **Search for ‘HubSpot Score’**
   
      - Use the search bar to find the default **“HubSpot Score”** property (this is where lead scoring happens).
5. **Edit the Scoring Property**
   
      - Click on “**HubSpot Score**” and then hit **“Edit”** to start adding your scoring criteria.
6. **Add Positive Scoring Criteria**
   
      - Click **“+ Add criteria”** under the **Positive** section (e.g., "Contact opened a marketing email" → +5 points).
7. **Add Negative Scoring Criteria**
   
      - Use the **Negative** section to subtract points (e.g., "Bounced email" → -10 points).
8. **Save and Use It in Filters or Workflows**
   
      - Click **Save**, and now you can use this score in **smart lists**, **workflows**, or **sales qualification filters**.