From in-app tours to interactive demos and video walkthroughs, there are more ways than ever to showcase your product. This guide helps you understand the landscape and see which tools make sense for your team.
We focused on platforms that support creating actual walkthroughs—whether in-app guidance, clickable interactive demos, or video tours—not just screen recordings. The goal was to cover all the key formats teams use for sales, marketing, and onboarding.
Disclaimer: We’re an interactive product demo platform, so we might be a little biased — but we tried to keep it real.
When evaluating each tool, we looked at:
Walkthrough types supported: In-app tours, interactive demos, video walkthroughs, and HTML-based experiences
Usability: How easy it is to create, edit, customize, and deliver demos without technical expertise
Total cost of ownership: Beyond monthly fees—implementation time, training costs, and ongoing maintenance
We checked help docs, release notes, pricing pages, and public reviews, and tested tools where we could. The goal is to give you a clear sense of how each tool works, what it does best, and when it would be right for you.
Best for: Small and mid-sized teams requiring multi-format demos and AI demo delivery
Demo type: Video and interactive demos; AI demo agent
Automates both demo creation and demo delivery
Lets you convert existing videos into interactive demos
Faster time to implement and time to value
Supports video demos, interactive tours, and text-based help guide generation
No HTML demos—yet
Doesn’t support in-app tours
Layerpath is an interactive demo and product walkthrough platform that uses AI to automate the creation and delivery of interactive demos. Instead of static videos or long slide decks, you can create demos that respond to clicks, hover actions, and real user behavior—so prospects don’t just watch, they engage.
Getting started is simple. Capture your app with the Layerpath Chrome extension, upload an existing video, or link a Loom or YouTube clip, and Layerpath’s AI transforms it into a clickable demo. You can customize your demo: add animations, tooltips, voiceovers and scripts in multiple languages, making it easy to reach a global audience.
Once your demos are ready, Path AI, our AI demo agent can guide users, answer questions, and adjust the flow based on their actions. It’s like having a sales rep on call 24/7—without the scheduling headaches.
Full-featured editor: Build and customize demos with editing features that include zooming, panning, and more
Multiple demo formats: Create video tours, guides, and interactive demos from one screen recording
Path AI: Use the demo delivery agent to adapt the demo flow and answer buyer questions in real time
AI enhancements: Use AI for voiceovers or text improvements in demos and guides
Branding toolkit: Customize demos with logos, colors, and even custom domains
Sharing and distribution: Share demos via link, embed in websites, or password-protect your demos
Lead capture: Add lead gen forms and CTA buttons to demos to get lead info
Team workspace: Manage multiple editors, permissions, and team workspaces
Analytics: Track engagement with demo viewer insights, user insights, and more
Best for: Startups with limited budgets
Types: Screenshot and HTML-based demos
Provides a variety of demo editing options—with keyword shortcuts for faster editing
Can be embedded and triggered in-app as part of onboarding workflows
HTML demos can be expensive at $350 per month
AI doesn’t extend to demo delivery
The free plan is more of a free trial with very limited features
Supademo is a great interactive product walkthrough software for small teams looking to get started fast. It covers its bases—screen, video-based, and HTML-based demos—and the demo creation part is particularly fast.
You also get some great user analytics and CTA options. Where Supademo falters is with its more advanced features—limited integrations, a ‘sandbox’ demo that’s more of an interactive demo minus the hotspots, and limited depth in analytics.
HTML editing: Replace text, tables, and images in your HTML interactive demos
GenAI text generation: Draft content for your hotspots and tooltips with AI
CTA: Add forms, calendars, and buttons as CTAs to chapters and at the end
Desktop apps: Use Supademo’s desktop apps for Mac and Windows to record your desktop-based apps and mobile simulators.
Best for: SDR and outbound outreach at enterprises
Types: HTML-based demos
Personalization variables: Add in dynamic fields like names, industries, or logos for demos
Offline and sandbox demos: Run demos without internet or in safe sandbox mode
Playbooks: Trigger Slack, email, or CRM actions based on demo engagement
AI bulk editing: Use tools like Table AI and Chart AI to edit demo UI faster
Best for: Scaling presales with automated demo delivery
Types: Video demos, AI demo delivery
One of the only platforms built for demo delivery
In-depth analytics—demolytics—on stakeholder activity
It’s more video-focused than interactive demos
Some users report pricing to be restrictive
Editing tools are basic
Consensus is the demo automation platform for teams focused on scaling presales and qualifying leads at the top of the funnel. Its strength lies in creating personalized video demos, interactive product tours that let prospects self-educate.
But be aware—Consensus is one of the more older tools that was built for enterprises. So you might have to put up with “acquired” products loosely integrated and a legacy UI.
AI demo delivery assistant: Automate demo distribution with AI
Auto-updating tours: Keep tours current by syncing new recordings with old ones
Personal intro video: Add a custom video message to personalize demos
Feature heatmaps: Track which product features prospects engage with most
Best for: Quick video demos on social media and emails
Demo type: Video demos
Easy—and cheap–to get started
Provides screen recorders for desktop apps, iOS, and Android
It can be your two-in-one meeting and demo solution
Screen & camera recording: Capture your screen, webcam, or both with one click
AI features: Get auto-generated titles, summaries, chapters, and video transcripts
Instant sharing: Share via link with real-time viewer notifications
Engagement tools: Add comments, emojis, and time-stamped reactions
Integrations: Works with Slack, Google Workspace, Notion, Jira, and more
Loom pricing starts with a free Starter plan, followed by Business at $12.50 per user/month, and Enterprise with custom pricing. Access to AI features—including transcription, summaries, and AI editing—requires the higher-tier plan at $20 per user/month. For a 10-person team on annual billing, that’s an increase from $1,500–1,800 to about $2,400.
This makes Loom a great option if you want to record short — and unpolished — video walkthroughs of your product. Anything advanced, and you’d do better with a dedicated demo platform
Best for: Teams needing advanced post-production features
Demo type: Video demos
Advanced video editing, including green screen and studio-quality sound
Audio repair and speech regeneration for polished, professional audio
Gaze correction to make on-screen speakers appear to look at the audience
AI actions suite: Brainstorm, rewrite, or draft scripts and outlines with AI
Filler word removal: Automatically clean up ums, ahs, and pauses from audio
Automatic multicam editing: Sync and edit multiple camera angles
Publish tools: Draft social posts, blog posts, show notes, or summaries directly from Descript
Descript pricing starts with a free plan, followed by Creator at $16/month, Pro at $55/month, and custom Enterprise pricing. This means Descript is more of a premium tool compared to basic screen recorders.
The main cost drivers are usage limits. Creator plan allows 30 transcription hours per month. Teams exceeding these limits pay $2 per additional transcription hour, so heavy users—for example, a 10-person team using 100 transcription hours monthly—could face $1,400 in extra costs on top of the base subscription.
Best for: Product teams needing interactive demos integrated with user onboarding
Demo type: In-app tours, interactive demos
Deep integrations with Amplitude, Mixpanel, and Hubspot for in-depth demo insights
Demos are a part of the larger onboarding experience
Voice-powered demo creation: Speak naturally while AI automatically generates the demo, including hotspots and chapters
A/B testing: Test different tour or demo variations to optimize engagement
Outcome Tracking: Link each demo to a measurable product goal and track which users complete the intended actions
Microsurveys: Collect feedback directly within in-app product tours
Best for: Indie app developers who want budget-friendly, flexible in-app tours and can handle setup and maintenance themselves.
Demo type: In-app tours
It’s lightweight so it won’t slow down your app
Open source software, so it’s dependency-free
You have a free hand with customizations
Multi-page tours: Create tours that span multiple tabs, guiding users through different sections of your app
Customizable themes: Choose from built-in themes or create custom ones to match your app’s branding
Hints: Add tips to specific elements using the [data-hint] attribute for additional guidance
Event callbacks: Set up event listeners to trigger custom actions like analytics tracking during the tour
Not all walkthrough tools are the same. Basic screen recording might be enough for simple demos. The difference comes down to features that turn a demo into something useful. The right features affect how fast you create content, how engaged users are, and what insights you get.
Here are 10 key features to look for:
Multi-format demo creation: Make video walkthroughs, interactive tours, and HTML demos from one recording. You can reuse content across onboarding, sales, and marketing without starting over.
Advanced editing capabilities: Zoom, pan, annotate, and customize hotspots. Editing lets you highlight important areas, give context, and create polished demos that match your brand.
Branching and conditional logic: Let users choose their path based on role, interest, or experience. This keeps demos relevant and more engaging.
Engagement tracking: See which sections hold attention, where users drop off, and what actions they take. Data helps improve demos and show ROI.
Team collaboration tools: Multiple editors, approval workflows, and shared workspaces keep teams coordinated. Look for comments and role-based access controls
Customization and branding: Go beyond logos and colors. Use custom domains, branded players, and flexible designs to keep demos professional and consistent.
Lead capture and CTAs: Add forms, calendars, or buttons to guide viewers to take action. Make it easy to turn users into leads without interrupting the experience.
AI-powered automation: Use auto-generated scripts, demo delivery agents, and intelligent hotspot placement to improve the demo creation process and experience
Start by documenting your current costs. Count monthly support tickets about basic features, multiply by resolution time, and support reps' salaries. You can also track where users drop off during onboarding—each represents lost revenue you can calculate using average customer lifetime value.
Once you add product walkthroughs to your sales, marketing, and onboarding workflows, calculate the following metrics:
Sales metrics to track
Demo-to-trial conversion rates
Average sales cycle length
Rep hours spent on basic product demos
Marketing metrics
Website visitor-to-demo engagement rates
Lead qualification scores
Demo creation and update costs
Customer success KPIs
Weekly hours spent on repetitive walkthroughs
New user activation rates at each milestone
Time-to-value for new customers
Measure the same metrics monthly. Look for support ticket reductions, improved activation rates, and faster user onboarding. Track sales improvements: higher conversion rates, shorter deal cycles, more strategic rep conversations.
Finally, don't forget internal productivity gains. Measure new hire time-to-competency and the hours your senior team saves on training.
The difference between a walkthrough that converts and one that gets ignored often comes down to execution. Here are five best practices that separate high-performing teams from the rest:
Start with the outcome, not the features: Don't walk users through every button and menu—focus on what they want to accomplish. Instead of "Here's our reporting dashboard," try "Let's see how you'd track your top KPIs in under 2 minutes."
Keep it short and modular: Break complex workflows into 3-5 minute modules that users can consume when they need them. This also makes it easier to update individual sections when your product changes, rather than re-recording everything from scratch.
Use real data, not "lorem ipsum" examples: Generic placeholder content kills credibility instantly. Show realistic customer names, actual use cases, and data that reflects your users' world.
Add progressive disclosure based on user behavior: Not every user needs the same level of detail. Set up branching logic so first-time visitors get the basics, while returning users can jump straight to advanced features. You can also track which paths get the most engagement and double down on what's working.
Test your walkthroughs on actual users, not just internal teams: Your product team knows where everything is, but your users don't. Run your walkthroughs past customers or prospects before publishing. You'll catch confusing transitions, missing context, and steps that seemed obvious to you but aren't to them.
With Layerpath, you can quickly turn a single recording into an interactive tour, video walkthrough, or step-by-step guide. You can reuse it across sales, marketing, or onboarding without starting from scratch each time.
The AI tools help you add voiceovers and captions automatically, so your demos look polished with minimal effort. You can also capture leads directly within the demo, turning interested viewers into actionable prospects. Analytics show you which parts of your demos keep attention and where users drop off, so you can make them even better.
Then there’s Path AI, Layerpath’s AI demo agent. It can guide viewers through your demos, answer their questions in real time, and adjust the flow based on how they interact. It’s like having a sales rep available 24/7, helping you engage more prospects without adding extra workload to your team.
Together, these features let you create, deliver, and optimize demos that capture attention, generate leads, and drive results — all while saving your team time and effort.
Interested in experiencing the future of demos? Join our beta program and see firsthand how AI-powered demos can drive real revenue impact. And if you’d like to geek out about the potential of agentic AI and AI-driven demos, you can schedule a 30-minute call with Vinay, our founder.
Product walkthrough software helps you create guided experiences that showcase your product. It can include interactive demos, videos, and step-by-step tours that let users explore features and understand your product without needing live sessions.
Some tools — like Layerpath — offer free tiers for basic product tour creation. These are useful for small teams, testing different formats, or creating short onboarding and sales tours without committing to a paid plan.
Keep tours concise and goal-oriented, highlight key features, and guide viewers through relevant workflows. You can also use personalization for different audiences, include clear calls-to-action, and track engagement to see what resonates.
Ready to decide? Sign up to Layerpath for free — and discover why it’s the simplest demo automation software option with the lowest total cost of ownership (TCO)