How to Use HubSpot for
Lead Generation
This guide will walk you through the steps to effectively use HubSpot for generating leads. Follow the detailed actions for each step to make the process seamless.
Set Up Lead Capture Forms – Use HubSpot’s Form Builder to create pop-ups, embedded forms, or slide-ins. Go to Marketing > Lead Capture > Forms to start collecting visitor info.
Create Landing Pages – Design SEO-friendly landing pages with clear CTAs (Call to Action) using HubSpot’s drag-and-drop landing page builder.
Use Live Chat & Chatbots – Add HubSpot’s Live Chat or Chatbot to your website to engage visitors in real time and collect leads even when offline.
Offer Lead Magnets – Use ebooks, checklists, free trials, or webinars as downloadable content in exchange for visitor emails via forms or landing pages.
Run Email Campaigns – Create lead nurturing email sequences under Marketing > Email, and target segmented lists with automated workflows.
Use HubSpot Ads Tool – Connect Google, Facebook, or LinkedIn Ads to HubSpot to track ad ROI and capture leads directly into your CRM.
Score and Segment Leads – Use Lead Scoring to prioritize high-quality leads and Segment Lists for better targeting and personalization.
Track & Optimize – Use the HubSpot Dashboard and Analytics Tools to track form submissions, conversion rates, and campaign performance — optimize accordingly.
