Create a new attribute in Attio: interactive demo

What is an attribute in Attio?

In Attio, an attribute is a custom field you add to a record, like a company or a person, to capture a specific piece of information. It could be anything your team needs to track, such as deal size, account tier, region, or a status.

Attributes are what make Attio flexible. Instead of being locked into fixed fields, you shape the CRM around your own process by adding the exact data points that matter to your business.

Creating attributes correctly matters because they become the columns you filter, sort, and report on. A well chosen attribute with the right type keeps your data clean and makes it far easier to find and act on the records you care about.

How to Create a New Attribute in Attio

1. Click “Add column”

Go to your Attio dashboard and click the “Add column” button to start creating a new attribute.

2. Choose “Create new attribute”

From the dropdown that appears, click “Create new attribute” to open the attribute creation screen.

3. Name and describe the attribute

Give the attribute a clear name and add a short description so your team knows what it is for.

4. Select the attribute type

Choose the appropriate type or category for the attribute, such as text, number, date, or a select list. The type decides what kind of data it can hold.

5. Create the attribute

Review the details and click “Create attribute” to finalize it and add it to your Attio dashboard.

Who uses Attio attributes?

Sales and RevOps teams create attributes to track the data points their process depends on, from deal stages to account tiers, so the CRM matches how they actually sell.

Founders and startups use Attio's flexibility to build a lightweight CRM around their own workflow instead of forcing their process into rigid fields.

New team members need to learn how the team structures and uses attributes during onboarding, so data stays consistent across everyone.

A flexible CRM like Attio changes as your team adds and adjusts fields, which means setup guides go stale quickly. The walkthrough above was built with Layerpath. When the interface or a step changes, you update that single step instead of re-recording, so your team always follows current instructions in your help center or onboarding hub.