How much does Arcade cost?

Arcade sells interactive demos and AI video as separate subscriptions. A demo plan does not include AI video credits, and a video plan does not include the paid demo features. On the demo plans, Arcade prices the seat, and the seat is the person who builds. Anyone can watch.

The AI video plans, from arcade.software/pricing, are priced per workspace rather than per seat. Everyone in the workspace spends from one credit balance.

Two lines matter more than the feature count. Demo export starts at Growth, so a demo that has to leave Arcade as an MP4 or GIF file starts at $50 a seat. And Free on either product, one published demo or 250 credits that never refresh, is enough to evaluate the tool and not enough to run a library on.

On the demo plans, per-seat pricing means the total is the number of people building, times $50.

One detail is unclear on the page itself. The compare table lists Growth for "up to 10" users, while the FAQ says seats can be added from Billing at $50 a month without stating a ceiling. Treat 10 as the published limit and ask before you plan on more.

AI video is priced the other way round. Pro is one price for a workspace of up to 10 people: $59 a month, or $49 a month billed annually, which is $588 a year, at 1,000 credits a month. A team that wants both buys both, so five demo builders on Growth plus Pro at its first credit level is $309 a month on monthly billing.

Five of them, and the last is the one worth the most.

1. Enterprise has no published price, seat minimum, or contract length. Both pricing pages say "Let's talk".

2. Demos and AI video are two bills. Neither set of plan cards says so; the FAQ on the AI video page does. A Growth seat includes no AI video credits and Pro includes none of the paid demo features, so a team that wants both pays for both.

3. The per-video estimate leaves out AI edits. Arcade's calculator prices a one-minute video at 150 credits on the default model, with a footnote that AI edits are not included. Each AI edit costs 30 to 75 credits depending on the model, so a one-minute video revised four times by AI on the default model costs 450 credits, not 150.

4. Dropping back to Free locks editing. The demo pricing FAQ says a workspace that unsubscribes keeps its content but loses premium features, insights, and the ability to edit more than three demos.

5. Re-recording. An Arcade demo is a capture of the product on the day it was made. When the product ships a change, the demo shows the old screens until someone captures it again. Nothing on the pricing page charges for this. A team pays it in hours.

Arcade Growth and Layerpath Pro cost the same per creator, $50, up to three creators. From four creators Layerpath costs more. We publish that first because a reader can check it in one click.

Layerpath prices the creator, the person who makes and edits projects, and viewers are free, the same shape as Arcade's demo seat. Arcade's AI video plan is priced per workspace and is left out of this table.

Layerpath Pro is $50 per creator per month or $500 per year, with one creator included and up to two more at $50 each; Team is $500 per month or $5,000 per year for five creators, supporting four to fourteen; Enterprise starts at $10,000 per year. Annual billing is two months free. There are no separate AI credits to buy on any Layerpath plan. Source: layerpath.com/pricing, checked September 11, 2026.

The step that surprises people is the fourth creator: three creators cost $150 on either tool, and a fourth takes Layerpath to Team at $500 while Arcade adds one seat for $50. If you are a four-person team, that is the biggest number on this page and worth a conversation rather than a credit card.

Both pricing pages price a seat. Neither prices the work that seat has to redo.

An Arcade Growth seat buys an interactive demo made from a capture of the product, and Arcade's separate Pro plan buys AI-generated product video. The demo is built for the moment a prospect or a visitor meets the product for the first time. When the interface changes, the demo keeps showing the old interface until someone captures it again.

Layerpath's price buys a source you keep. You capture a workflow once, and that one project becomes an interactive tour, a step-by-step guide, and a narrated video. When the product changes, you edit the step that changed. The tour and the guide use the same steps, and you generate a new video export when you need an updated video. The AI video is generated from the captured product, not from a script, and it does not draw down a credit balance.

So the honest unit of comparison is not the seat. It is the walkthrough you have to keep accurate. Three questions decide it:

1. How many product walkthroughs does your team maintain right now?

2. How many did you recapture in the last six months because the interface moved?

3. Is the audience meeting the product for the first time, or learning to use it?

If the answers are "a handful", "none", and "first time", Arcade at $50 is the right purchase. If the library is large, recaptures are routine, and the audience is customers or staff who already use the product, the seat price is no longer the number that decides this.

Often, and plainly.

Choose Arcade when the demo is for marketing or sales: a product tour on the website, an embed in a launch post, or a clickable walkthrough in an outbound email. Arcade's branching, forms, calls to action, and insights are built for that funnel, its Figma plugin fits a design-led team, and at one to three seats Growth costs exactly what Layerpath does while doing that job better.

Choose Arcade's Pro plan when you want AI-generated product videos. It is $59 a month, or $49 billed annually, for up to 10 people sharing 1,000 credits, about six one-minute videos a month on the default model. Layerpath does not sell AI credits at all, which is simpler but also means its video is only ever the captured product with narration.

Arcade is not the only tool a buyer at this price weighs. Cheapest paid plan on each vendor's own pricing page, monthly billing unless marked:

Read the shape rather than the rows. The tools in the teens capture and share something. The tools around $50 build something and then maintain it. Decide which job you are buying before you compare a $18 tool with a $50 one.

Prices change, so every figure on this page carries a date. Where a number here disagrees with a vendor's own pricing page, the vendor's page is correct.

• Arcade interactive demo plans, seat limits, and FAQ answers: arcade.software/pricing-interactive-demos, checked October 26, 2026. The yearly Growth rate of $42.50 is the value the page's billing toggle renders; the page labels the discount 15%.

• Arcade AI video plans, credit levels, credit costs, and FAQ answers: arcade.software/pricing, checked October 26, 2026. Pro's $59 is the monthly-billing price and $49 the annually billed price at the 1,000-credit level, the two values the page's billing toggle renders. The same page states that demo and AI video subscriptions are sold separately.

• Credit arithmetic (about six one-minute videos from 1,000 credits, 450 credits for a video with four AI edits) uses the rates for the model the AI video pricing page names as the default.

• Layerpath plans: layerpath.com/pricing, checked September 11, 2026.

• All other vendors in the category table: each vendor's own pricing page, checked September 11, 2026. Clueso displays only a yearly-billed rate.

• Team totals are arithmetic on the per-seat rates shown; no discount is assumed beyond what each vendor advertises.