How much does Loom cost?

Every paid Loom tier is priced per user, so the bill scales with the number of people who need to record.

The five-minute cap on Starter matters more than the 25-video limit. Five minutes covers a quick message; it rarely covers a workflow walked through end to end. Removing Loom's branding starts at Business, so any video that goes to a customer effectively starts at $18.

Per-user pricing means the total is the number of people recording, times the tier.

Annual billing lowers each figure by up to 17%. One detail changes the total and is easy to miss: where you buy Loom changes how you are billed. Per Loom's own FAQ, annual subscriptions bought on loom.com are charged by the distinct number of paid users, while annual subscriptions bought on atlassian.com are billed by user tier, the tier closest to your headcount. If your team sits just above a tier boundary, the two channels are not the same price, and atlassian.com is also where the Atlassian Guard SSO and Confluence and Jira recording entry points live.

Four of these you have to go looking for. The fifth is the one worth the most.

1. Branding removal is a paid feature. Every Starter video carries Loom branding. If it goes to a customer, budget for Business at $18.

2. The AI features are a separate tier, not a per-seat add-on. Moving a team from Business to Business + AI is $6 per user per month, for every user.

3. Transcript text goes to OpenAI. Loom's FAQ states OpenAI receives transcript text to generate titles and summaries, not full video or audio. That is a question for a security review, not a line on the invoice.

4. 720p and five minutes are the real shape of the free plan, more than the video count.

5. Re-recording. Loom produces one video per recording. When the product ships a change, that video is wrong, and the only fix Loom offers is to record it again. Nothing on the pricing page charges for this. A team pays it in hours.

Layerpath costs more than Loom, at every team size. There is no crossover. We publish that up front because a reader can check it in one click, and the rest of the page is only useful if this part is honest.

Layerpath is priced per creator. A creator makes and edits projects; people who only view are free, the same as Loom's viewers.

Layerpath Pro is $50 per creator per month or $500 per year, with one creator included and up to two more; Team is $500 per month or $5,000 per year for five creators, supporting four to fourteen; Enterprise starts at $10,000 per year. Annual billing is two months free. Source: layerpath.com/pricing, checked September 7, 2026.

One edge worth knowing before it surprises you: Pro caps at three creators, and a fourth creator moves you to Team at $500 a month. So going from three creators to four takes you from $150 to $500. Loom has no equivalent step. If you are a four-person team, that jump is the biggest number in this comparison and it is worth a conversation with us rather than a credit card.

Both pricing pages price a seat. Neither prices the work that seat has to redo.

Loom's price buys a recording. You press record, talk through the screen, and share the link. When the screen changes, the video keeps showing the old screen until someone records it again. Loom's editing trims and stitches; it does not change what was on screen.

Layerpath's price buys a source you keep. You capture a workflow once, and that one project becomes an interactive tour, a step-by-step guide, and a narrated video. When the product changes, you edit the step that changed and republish all three. You do not record again.

So the honest unit of comparison is not the seat. It is the walkthrough you have to keep accurate. We are not going to attach a number to the saving, because we do not have one we can source and an invented figure is the first thing you could disprove. Run this test on your own numbers instead:

1. How many product walkthroughs are in your library right now?

2. How many did you re-record in the last six months because the interface moved, not because the content was wrong?

3. Who did that re-recording, and what else was on their plate that week?

If the answer to the second question is zero, Loom at $18 is the correct purchase and you can stop here. If it is a recurring item on someone's list, the seat price is no longer the number that decides this.

Often, and plainly.

Choose Loom when most of what you record is a message: a reply to a colleague, feedback on a design, a sales follow-up, a meeting recap. Those videos are watched once and rarely updated, and Loom is faster and cheaper than anything else for them. Loom is also the better fit if your team lives in Jira and Confluence and wants recording built into those tools, or if you want meeting recordings and notes in one place.

Layerpath does not try to be a screen recorder or a video editor. If that is the job, Loom does it well and costs less. You also do not have to choose only one: Layerpath accepts a Loom recording as an input, so an existing Loom library can be the starting material rather than a write-off.

Loom is not the only tool a buyer at this price point weighs. Cheapest paid plan on each vendor's own pricing page, monthly billing:

Read the shape rather than the rows. The tools in the teens capture and share a recording. The tools around $50 build something and then maintain it. That is not a knock on the cheap end or a defense of the expensive one. It means you should decide which job you are buying before you compare prices, because comparing $18 to $50 across that line tells you almost nothing.

Prices change, so every figure on this page carries a date. Where a number here disagrees with a vendor's own pricing page, the vendor's page is correct.

• Loom plans, tier contents, billing-channel and transcript-processing details: loom.com/pricing and Loom's pricing FAQ, checked September 7, 2026.

• Layerpath plans: layerpath.com/pricing, checked September 7, 2026.

• All other vendors in the category table: each vendor's own pricing page, captured August 19, 2026.

• Team totals are arithmetic on the per-user rates shown; no discount is assumed beyond what each vendor advertises.